Native advertising is one of the preferred forms of advertising by the brands and, also Native display ads receive a higher click-through rate (CTR) than typical display ads. Let’s know a few things related to native advertising.

WHAT IS NATIVE ADVERTISING?

Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Native ads are often found in social media feeds, or as recommended content on a web page native ads don't look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive - it exposes the reader to advertising content without sticking out like a sore thumb.

 

SUCCESSFUL NATIVE ADVERTISING

Native advertising has been the most successful form of advertising in history. The native ads are more engaging and trustworthy, making native advertising more effective. The reason why native advertising has proven to be effective is that they are usually better received by their target audiences. This method helps to combat ad fatigue and further engages the audience. Because they don't “feel” like advertisements, people are more inclined to view them and consume their content. 

 

HOW IS NATIVE ADVERTISING DIFFERENT FROM CONTENT MARKETING

Native and content advertising are two different types of advertising strategies with different goals and benefits. While native advertising refers to a single and specific way for marketers to distribute content, Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience to drive profitable customer action

Native advertising is more effective than traditional display advertising. Native ads are more noticeable, with 25 percent more consumers seeing in-stream native ad placements more than standard banner ads. Consumers look at native ads 53 percent more frequently than display ads.

On the other hand, Content marketing is effective for driving sales, but only when it’s implemented properly. Good content attracts consumers with unique, thought-provoking ideas that are organized well. A series of content marketing that integrates into an overall marketing campaign includes content assets like videos, guides, newsletters, etc.

 

DOES NATIVE ADVERTISING WORK?

Native advertising works well, and it has a positive effect on the growth of the intention to make a purchase and the growth of brand knowledge. It also roughly doubles the number of people willing to share information about the advertised product. And the main advantage of native advertising is that a person perceives it as useful content and more willingly click on ads

Key Benefits of Native Advertising:

  1. Potential Reach is higher

  2. Greater Engagement

  3. The Growth of Brand Content

  4. Native Advertising  cannot be blocked

  5. Native Advertising captures attention

  6. Viewers Stay Longer With Native Ads

 

8 Best Native Advertising Platforms for Publishers:

  1. Redirect.com

  2. Outbrain

  3. Nativo

  4. Gravity

  5. TripleLift

  6. natives

  7. Taboola

  8. Adsnative

 
CREATE ENGAGING NATIVE ADS

If we talk about engaging ads, it matters what your landing pages are about. Native ads work best practice:

  1. When you use photos rather than illustrations. Photos have almost 50% higher CTR

  2. What will happen to users if they click? Will they learn something? Or will they get a discount? Mention it in the title.

  3. Try not to offer too provoking headlines but show your customers can trust you.

  4. Test different creative at once.

 

NATIVE ADS SUPPORT YOUR MARKETING STRATEGY

  1. BUILD BRAND AWARENESS: Native advertising is one of the best methods to reach more people and help a business spread its brand message, grow its audience, and ultimately, establish greater brand recognition in its target market.

  2. ATTRACT LEADS: With a well-crafted native advertising campaign, you can get more app installs, capture customer’s emails, etc. 

  3. DRIVE SALES: You get more clicks and sales from native ads compared to other ad formats.

  4. RETAIN CUSTOMERS: Native advertising is a great way to build credibility. Keep promoting valuable, and timely content, and you’ll see your customers returning again and again.

SOME GREAT WAYS OF NATIVE ADVERTISING:

  1. Instagram is well-known for being the focus of sponsored native advertising campaigns. Promoted sponsored social media posts are one of the most common types of native advertising used online.

  2. Brands also often pay influencers to create original content to promote their products.

  3. Another common form of native advertising is paid search, which relates closely to promoted listings.

  4. Sponsored Editorial Content on online Publication

NATIVE ADS SUPPORT YOUR SOCIAL MEDIA

Native ads also drive your social media performance, Not only help build your social followers and boost social engagement, but they also drive high-quality consumers to your branded content. Native ads also can be a great way to attract new audiences to previously published posts. A sponsored post on Facebook or Twitter can attract new users to follow you, and sponsored stories can grow likes and followers, but only when the content resonates with users.

FINAL THOUGHTS

Native advertising is a very beneficial part of our marketing. Native advertising has proven to be so effective that they are usually better received by their target audiences, and also it’s a great way to introduce yourself and your business to an audience and to give them a reason to dig deeper into what it is you offer. 

 

What was your experience with Native Advertising? Or, Has it proved to be a good way to grow your business? Let us know your thoughts in the comment below! Get In Touch with us to know more, or visit https://sapphireitsg.com